Success Stories, Case Studies, and Proven Strategies

Building HeyNews, the AI Newsletter Automation product that makes newsletter creators save time and money.

Building side businesses with the company I founded in the US. Helping entrepreneurs, startups, and SMBs grow through BizStack, consulting, and 1:1 growth sessions.

• Built BizStack: a resource hub for entrepreneurs
• Interviewed 50+ entrepreneurs and solopreneurs via LinkedIn outreach

Leading technical SEO initiatives and spearheading AI transformation at this US-based two-sided transportation marketplace.

• Implemented server-side rendering and Cloudflare KV Storage for improved performance
• Developed AI-powered content generation system for programmatic SEO
• Created AI Customer Support Agent Helper for automated response generation
• Optimized technical infrastructure resulting in significant cost savings
• Increased SEO traffic by 42% year over year

Led marketing operations and growth initiatives for the marketplace.

• Automated behavioral SMS messaging using Python and no-code tools
• Built and managed growth marketing team
• Led product management for marketing properties
• Initiated email retargeting programs generating 5%+ of total revenue

Responsible for managing the growth levers in a US-based two-sided transportation marketplace.

• Built in-app onboarding flows achieving 15% lift in supply-side activation and 10% lift on demand side
• Built a referral program using only no-code and low-code tools
• Featured in UserGuiding case study

Helped co-founders acquire first users and build Monthly Recurring Revenue (MRR).

Helping companies grow online and discover ways to best serve their users. Freelancing as a side job since 2014.

• Product Management & Business Analysis
• Search Engine Optimization (SEO) & Paid Marketing
• Conversion Rate Optimization (CRO) & A/B Testing
• Web & Mobile Analytics: Google Analytics, Mixpanel, Countly

Focused on leveraging AI to enhance storytelling and creativity. Built the first versions (MVP) of new products including TaleBot.

• Built v1 of the TaleBot product without external help
• Co-led strategic direction and vision of the company

Helped growth and product teams build frameworks and best practices around scalability and impact.

Acting as a technical product manager under the title 'System Design Engineer'. Contributed to product management of video management system (VMS) solutions.

In charge of traffic acquisition & conversion rate optimization for the car rental app that raised seed funding from $500K to $1.5M in 2017, and exited to Turo in March 2020.

• Managed digital marketing strategy for luxury and exotic car rental marketplace
• Contributed to successful exit to Turo

In charge of marketing operations and acted as product manager of the company website.

First product manager of the company. Managed product backlog and Scrum activities for the main product that continuously assesses security controls for large enterprises.

• Managed 5 major feature development cycles
• Moved company from B2B Marketing Maturity Level 0 to Level 1

Specialized in growth & analytics for Turkey's fastest growing online media website, expanding to Russian and English languages, with 30M monthly unique visitors.

• Increased monthly organic search traffic by 150%
• Decreased Facebook ads Cost Per Click by 40% through A/B testing
• Cultivated a data-driven culture by developing automated reports & dashboards
• Managed Web & Mobile Analytics, SEO, and monetization via DFP, Ad Exchange, Adform

Specialized in product development & growth for İzlesene, the biggest video-sharing website after YouTube in Turkey, with 200M+ monthly video views.

• Co-led increasing Internal Search CTR by 5% points
• Improved Recommended Videos' CTR up to 2x through A/B testing
• Led SEO efforts to compete with YouTube
• Collaborated with developers by writing product specifications and conducting release reviews

Electro-Mechanical and Opto-Mechanical Assembly Division. Managed production activities of several product development & sales projects.

• Prioritization of production orders
• Making buy-or-make decisions for newly designed assemblies

Flight Crew Licensing department.

Technical Services Division. Responsible for maintenance services and tender committee membership.

Assisted in teaching electronics engineering courses.